therugbycompany.co.uk / Developed at Staak
Tools & Skills:
WordPress, WooCommerce, Mailchimp, HotJar, WP Engine, Google Analytics, Facebook Marketplace
About the project:
A bespoke website was developed using WooCommerce and hosted on WP Engine.
The website was developed to be performant, optimised and SEO friendly. The Rugby Company web build concentrated on a high-end visual showcase combined with a slick user experience which saw conversions grow rapidly in a short space of time.
A bespoke, yet user-friendly checkout process was developed to enhance the experience and capitalise on converting web traffic to retail orders.
Contemporary sales channels were considered from the outset by syncing products to a standalone WooCommerce store and Facebook marketplace, promoting products across all key platforms.
Newsletter signups were integrated with the Mailchimp API, to enhance email marketing strategies and eventually allow for a simplified handover to the business owners.
We continued to study site usage post-build, monitoring user sessions with HotJar and Google Analytics. This showed key insights into how users were interacting with the website and where optimisations and updates could be made as and when required.
The Rugby Company.
The category page of the store showcases the stunning products.
The product page features details close-up photography of the products. Information relating to the legendary player the jersey was produced is also prominent on the page.